Privacy Policy

Last updated: March 01, 2023

Introduction

Blond Brilliance® (“us”, “we”, or “our”) operates blondbrilliance.shop (the “Site”). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site.

We use your Personal Information only for providing and improving the Site. By using the Site, you agree to the collection and use of information in accordance with this policy.

Information Collection And Use

While using our Site, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you. Personally identifiable information may include, but is not limited to your name, email address, mailing address, phone number (“Personal Information”).

The information we collect is used to provide our haircare products and services to you, process your payments, communicate with you about orders and products, provide customer service, update you with news and announcements related to Blond Brilliance®, and for internal business analysis purposes.

Log Data

We collect information that your browser sends whenever you visit our Site (“Log Data”). This Log Data may include information such as your computer’s Internet Protocol (“IP”) address, browser type, browser version, the pages of our Site that you visit, the time and date of your visit, the time spent on those pages and other statistics.

Cookies

Cookies are files with small amount of data, which may include an anonymous unique identifier. Cookies are sent to your browser from a web site and stored on your computer’s hard drive.

Like many sites, we use “cookies” to collect information. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Site.

DoubleClick DART Cookie

Google, as a third party vendor, uses cookies to serve ads on our Site. Google’s use of the DART cookie enables it to serve ads to our users based on their visit to our Site and other sites on the Internet.

Users may opt out of the use of the DART cookie by visiting the Google ad and content network privacy policy.

Do Not Track

We honor Do Not Track signals and do not track, plant cookies, or use advertising when a Do Not Track browser mechanism is in place.

Service Providers

We may employ third party companies and individuals to facilitate our Site, provide our haircare products and services, process credit card payments, analyze data, provide marketing assistance, and provide customer service.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Business Transaction

If Blond Brilliance® is involved in a merger, acquisition or asset sale, your Personal Information may be transferred as a business asset. In such cases, we will provide notice before your Personal Information is transferred and/or becomes subject to a different Privacy Policy.

Security

The security of your Personal Information is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information, we cannot guarantee its absolute security.

Links To Other Sites

Our Site may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over, and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Children’s Privacy

Our Site does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your child has provided us with Personal Information, please contact us. If we discover that a child under 13 has provided us with Personal Information, we will delete such information from our servers immediately.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

California Online Privacy Protection Act Compliance

We comply with the California Online Privacy Protection Act. We therefore will not distribute your personal information to outside parties without your consent.

Children’s Online Privacy Protection Act Compliance

We never collect or maintain information at our website from those we actually know are under 13, and no part of our website is structured to attract anyone under 13.

Information for California Customers

Under California Civil Code Section 1798.83, California residents who have an established business relationship with us have the right to request certain information with respect to the types of personal information we have shared with third parties for those third parties’ direct marketing purposes, and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year.

To request a copy of the information disclosure provided for above, please contact us using the contact details provided below. Please allow 30 days for a response.

Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Blond Brilliance®
1234 Sunny Lane
Los Angeles, CA 90001
United States

Email: [email protected]

EU-U.S. Privacy Shield Compliance

Blond Brilliance® complies with the EU-U.S. Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from the European Union to the United States. Blond Brilliance® has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. To learn more about the Privacy Shield program, and to view our certification, please visit https://www.privacyshield.gov/.

Blond Brilliance® is subject to the investigatory and enforcement powers of the Federal Trade Commission (FTC).

The Privacy Shield Principles require Blond Brilliance® to provide the same level of protection for personal information received from the EU as is required in the Processing of personal data from residents of the United States. This Policy expresses Blond Brilliance®’s commitment to comply with those principles. This means that:

  • We only collect personal information that is relevant for the purposes of processing. We check that it is accurate, complete, and up to date. We will take steps to correct or delete information that is inaccurate or incomplete.
  • We limit access to the information to authorized individuals on a strictly need to know basis. We take reasonable steps to ensure those individuals are contractually obligated to maintain the confidentiality of that information.
  • We take reasonable steps to maintain the security of the information. We dispose of information no longer being used according to our data retention practices.
  • We provide individuals with reasonable access to the information about them that we process, and allow them to correct, amend, or delete that information where it is inaccurate or has been processed in violation of the principles, except where the burden or expense of providing access would be disproportionate to the risks to the individual’s privacy, or where the rights of other persons would be violated.

EU-U.S. Privacy Shield Complaint Process

In compliance with the Privacy Shield Principles, Blond Brilliance® commits to resolve complaints about our collection or use of your personal information. EU individuals with inquiries or complaints regarding our Privacy Shield policy should first contact Blond Brilliance® at:

Blond Brilliance®
Email: [email protected]

Blond Brilliance® has further committed to refer unresolved Privacy Shield complaints to an alternative dispute resolution provider located in the U.S. If you do not receive timely acknowledgment of your complaint from us, or if we have not addressed your complaint to your satisfaction, please visit https://www.privacyshield.gov/article?id=How-to-Submit-a-Complaint for more information or to file a complaint. The services of the alternative dispute resolution providers are provided at no cost to you.

As further explained in the Privacy Shield Principles, binding arbitration before a Privacy Shield Panel will also be made available to you in certain circumstances.

Purpose and Use Limitation

The Privacy Shield Principles provide that personal information collected in the EU for purpose of the Privacy Shield must not be disclosed to a third party unless the third party processes it on our behalf or unless the disclosure falls within a Privacy Shield exception. Blond Brilliance® adheres to these Purpose and Use Limitations.

We may provide EU Personal Information to third-party agents, contractors and service providers that process Personal Information on our behalf in connection with the services they provide to us. These third parties are prohibited from using Personal Information for purposes other than those requested by Blond Brilliance® or as required by law. We require third parties to whom we disclose Personal Information to protect such information in accordance with this Policy and take reasonable steps to ensure compliance with the Privacy Shield Principles.

We may disclose your Personal Information as permitted by applicable data protection laws, such as:

  • With your consent
  • To law enforcement authorities if required by law
  • To regulators

We may also disclose your information to parties connected with the reorganization, merger, sale, joint venture, assignment, transfer or disposition of all or part of our business.

Access Rights

You have the right to access the Personal Information we hold about you. You may request a copy of your Personal Information by contacting us using the contact details at the end of this policy. After receiving your request, we will ask you to provide information necessary to verify your identity. We will respond to your access request within a reasonable timeframe. If we cannot provide you access, we will provide you an explanation, subject to any legal restrictions.

Amending Your Information

You have the right to request correction or amendment of the Personal Information we hold about you. After receiving your request, we will ask you to verify your identity and provide the information requested to be amended. We will respond to your access request within a reasonable timeframe.

We may deny your request if correction or amendment would violate other laws or is unwarranted. If we deny your request, we will provide an explanation for the refusal.

Data Portability Rights

You can request that Blond Brilliance® transmit your Personal Information directly to another party, so long as this is technically feasible. After receiving your request, we will ask you to verify your identity before transmitting your information. We will respond to a portability request within a reasonable timeframe.

Right to Erasure

In some circumstances, you have the right to request that we erase your Personal Information and we will comply, subject to any legal obligations. After receiving your request, we will ask you to verify your identity before erasing your data. We will respond to an erasure request within a reasonable timeframe.

How to Exercise Your Rights

To exercise any of the above rights, please contact us using the contact details at the end of this policy. We will aim to respond without undue delay. In accordance with the Privacy Shield Principles, we are committed to responding to individuals exercising their rights no later than one month after receipt of a request.

We may extend the period by an additional two months where reasonable and we will inform you if such an extension is necessary. However, it is not always possible to completely remove or delete all of your information from our databases without some residual data because of backups and other reasons.

Independent Recourse Mechanism

Under certain conditions, more fully described on the Privacy Shield website, you may invoke binding arbitration when other dispute resolution procedures have been exhausted.

Limitation on Use of Data

The Privacy Shield Principles provide that the collection of EU Personal Information must be limited to only what is relevant for the purposes for which it is collected. Blond Brilliance® adheres to this obligation. We will not process Personal Information in a way that is incompatible with the purposes for which it has been collected or subsequently authorized by you.

To the extent necessary for those purposes, we will take reasonable steps to ensure that Personal Information is reliable for its intended use, accurate, complete, and current.

Accountability for Onward Transfer of Data

The Privacy Shield Principles require the covered entity to remain liable for obligations and onward transfers. Blond Brilliance® acknowledges its responsibility for the processing of EU Personal Information it receives under the Privacy Shield and subsequently transfers to a third party acting as an agent on its behalf. Blond Brilliance® shall remain liable under the Principles if third-party agents that it engages to process the Personal Information on its behalf do so in a manner inconsistent with the Principles, unless Blond Brilliance® proves that it is not responsible for the event giving rise to the damage.

Security

The Privacy Shield Principles require the covered entity to take reasonable precautions to protect EU Personal Information from loss, misuse and unauthorized access, disclosure, alteration and destruction. Blond Brilliance® has put in place appropriate physical, electronic and managerial procedures to safeguard and secure the Personal Information we collect online. We have put in place appropriate physical, electronic and managerial procedures to safeguard and secure the information we collect online.

Data Integrity and Purpose Limitation

The Privacy Shield Principles require that EU Personal Information must be limited to the information that is relevant for the purposes of processing. We may only process your Personal Information in a way that is compatible with and relevant for the purpose for which it was collected or authorized by you. To the extent necessary for those purposes, we will take reasonable steps to ensure that Personal Information is accurate, complete, current and reliable for its intended use.

Access Rights

The Privacy Shield Principles provide that you have the right to access Personal Information held about you and to correct, amend or delete that information where it is inaccurate or has been processed in violation of the principles. We will provide you access to the Personal Information we maintain about you within a reasonable timeframe after receipt of your request. We may request specific information from you to confirm your identity. In limited circumstances prescribed by the Privacy Shield Principles, we may decline to provide you access, such as where providing access would be unreasonably burdensome or expensive under the circumstances or could threaten the rights of another individual. If we decline to provide access in such circumstances, we will provide you an explanation for the refusal and allow you an opportunity to challenge such denial.

Recourse and Accountability

The Privacy Shield Principles provide that you have recourse to challenge compliance with the Principles. In compliance with the Privacy Shield Principles, Blond Brilliance® commits to resolve complaints about our collection or use of your Personal Information. You can contact us using the contact information provided at the end of this policy.

We will aim to respond and resolve your complaint without undue delay. We are committed to cooperate with the panel established by the EU DPAs and comply with the advice given by the panel regarding your complaint. We are also committed to cooperate with the data protection authorities and comply with the advice of the FTC or other applicable regulators with regard to human resources data transferred from the EU in the context of the employment relationship.

HR Data

With respect to personal information received or transferred pursuant to the Privacy Shield Framework, Blond Brilliance® is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

Policy Changes

This Privacy Policy may be amended from time to time consistent with the requirements of the Privacy Shield. We will post any revised policy on this website. We encourage you to check back periodically to ensure you are familiar with the most recent version.

Contact Us

If you have any inquiries or complaints regarding our Privacy Shield policy or practices, please first contact us at:

Blond Brilliance®
Email: [email protected]