For over 20 years, Blond Brilliance® has been obsessed with creating the most innovative lightening systems for all hair types. Our story begins in a small Los Angeles salon, where our founders saw firsthand the damage caused by traditional highlighting and bleaching products. Most contained harsh chemicals like ammonia and peroxide that dried out and broke hair. They knew there had to be a better way.
After years of research and testing, we created a revolutionary lightening system free of damaging ingredients. Harnessing the power of naturally-derived extracts and oils, we developed permanent hair color and highlight kits that lift, tone and nourish in one step. No more compromising the health of your hair to go blonde!
Our Difference: Healthy, Salon-Quality Hair Color
What makes Blond Brilliance® different? Simple:
- No ammonia or peroxide – Our bleach and highlighting powders are powered by gentle, non-irritating ingredients that lift color safely.
- Nourishing oils & botanical extracts – Conditioning coconut, argan and marula oils replenish moisture and restore hair’s lipid barrier.
- Multi-spectrum pigments – Our toners contain violet, blue and silver pigments to neutralize brassiness and enhance any shade of blonde.
- Salon-quality results – Our lighteners lift up to 9 levels and provide even, consistent color from root to tip.
- For all hair types – Formulas cater to fine, thick, curly, straight, natural and color-treated hair.
- Cruelty-free & vegan – No products are tested on animals. Formulas are 100% vegan.
We put your hair health first, without compromising vibrancy or effectiveness. Our clients achieve salon-worthy highlights in the comfort of home!
Our Signature Products
Lightening Kits
Our easy-to-use highlighting and bleaching kits provide foolproof application and even, consistent lifting on all hair types.
The two-step system includes:
- Lightening powder – Available in 6 levels, these lift virgin and color-treated hair up to 9 levels without damage. Infused with nourishing oils & keratin.
- Activator – Specially formulated for use with our lightener, the activator stabilizes and boosts lifting power.
Kits also include mixing bowls, applicator brush and gloves for effortless application!
Blonding & Toner
Take your blonde to the next level with our toners and conditioning masks.
- Perfect Blond Toner – Our bestselling toners come in platinum, silver, lilac, blue, purple and more to target different undertones and enhance any shade of blonde.
- Brass Off Mask – Banish brassiness between highlights with this pigmented 5-minute mask. Violet pigments neutralize unwanted warm tones.
- Silver Shine Mask – Brighten and illuminate with this moisturizing mask. Blue-violet pigments add striking cool tones to platinum and icy blondes.
- Blonde Brilliance Mask – Nourish stressed, highlighted hair with this weekly treatment. Amethyst and pearlescent pigments condition strands and enhance shine.
Styling & Care
Keep your color looking salon-fresh with maintenance products designed specifically for blondes.
- Color Awakening Shampoo – Gently cleanse while neutralizing brassiness with violet pigments.
- Color Obsessed Conditioner – Intensely nourish and hydrate dry, damaged hair. Seals cuticles for longer lasting color.
- Brightening Elixir – This lightweight mist hydrates while depositing sheer pearl pigments to brighten blonde and gray tones. Use daily between washes.
- Luminous Hair Oil – A few drops of this argan oil-infused serum boost shine, smooth frizz and protect color-treated strands from UV and heat damage.
Our Commitment to Cruelty-Free Beauty
At Blond Brilliance®, we believe beautiful hair color shouldn’t come at the expense of animal welfare. We are Leaping Bunny certified cruelty-free. Our products:
- Are never tested on animals
- Use only vegan ingredients
- Are PETA-approved and Leaping Bunny certified
- Support ethical supply chains from start to finish
We partner with suppliers and manufacturers that uphold our strict standards. We audit facilities frequently to ensure practices remain transparent and humane.
Our Roots & Values
Blond Brilliance® was born in a small Los Angeles salon over 20 years ago. Our founders were a stylist and colorist team dedicated to creating safer, healthier lightening formulas.
Tired of seeing damaged, overprocessed hair fromHighlighting with harsh chemicals, they knew there had to be a better way. After months of research and testing, their efforts resulted in a breakthrough:
A conditioning lightener using natural alternatives to ammonia and peroxide. It lifted hair smoothly while keeping strands strong and shiny.
Word spread quickly about these “magical highlights” that didn’t fry your hair. Soon they were fielding calls from salons and clients across the country wanting to try them.
Fuelled by demand, the husband-wife team moved production to a commercial lab and officially launched Blond Brilliance® in 2000.
In over 20 years, we’ve never lost sight of our founding values:
1. Leading Innovation
We don’t follow hair color trends – we start them. Our team of chemists use the latest technologies to create hair-healthy formulas that lift, deposit and nourish.
2. Hair Health First
We only use non-toxic ingredients that nourish and protect hair. Your hair’s health is our #1 priority.
3. Cruelty-Free Ethos
No animal should suffer for beauty. We are proudly PETA-certified and Leaping Bunny approved.
4. Honest Education
We provide in-depth education on proper application so clients get consistent, safe results at home.
5. Community Commitment
We donate a portion of profits to organizations providing hair services to people in need, including cancer patients.
These core values steer every decision we make – from product development to education to social impact. They define who we are as a brand.
Meet Our Team
Blond Brilliance® is a family-owned business run by hair lovers, for hair lovers. Our close-knit team brings a diverse range of skills and passion for creating clean, non-toxic hair products that really work.
Founders
Jane & John Smith
The original stylist-colorist duo behind Blond Brilliance®. They lead product development and oversee the brand’s cruelty-free commitment.
Chemists
Our in-house team of scientists expertly formulate our trademark damage-free lighteners, toners and styling products. Their backgrounds span biochemistry, herbal medicine, synthetic fragrance and hair pigment technologies.
Educators
With decades of combined experience behind the chair, our education team trains stylists and clients to properly prep, mix and apply our at-home hair color. They also develop how-to content and videos.
Customer Experience
This thoughtful team handles all inquiries with personalized guidance and support. They also collect client feedback to improve our products and services.
Packaging & Graphic Design
Our creative team develops our brand aesthetic across marketing materials, websites, product labels and more. Their designs thoughtfully communicate our clean, non-toxic ethos.
Giving Back
Giving back to our community is a core part of our mission. We’re proud to support:
- Children With Hair Loss – This incredible nonprofit provides human hair wigs to children experiencing medically-related hair loss, free of charge. We regularly donate our products to help keep their wigs conditioned and vibrant.
- Cancer Patients Assistance Programs – We donate a portion of sales to nonprofits providing beauty services to cancer patients and survivors. Looking your best during treatment can lift the spirit and aid recovery.
- Clean Water Initiatives – Access to clean drinking water is a basic human right. We contribute to organizations building wells and providing water filtration in underserved communities worldwide.
- Animal Welfare – We donate to and volunteer with groups providing veterinary care, adoption services, rescue efforts, and advocacy. We believe all animals deserve protection.
Knowing our business makes a meaningful impact motivates us every day. We’re thrilled (and so grateful) to have helped over 100,000 people achieve their dream blonde – without harming hair or animals in the process.
We can’t wait to help you become the best blonde version of yourself! Reach out anytime with questions about our products or mission.